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What a working OS looks like.

Three engagements, anonymized — the names are under NDA, the numbers aren't.

Aa Client≔ SegmentAa Pain# Result
📣 35-person marketing agency Agency Client onboarding lived in email 18 → 4 days
📈 22-person SaaS startup SaaS No system before Series A OS in 4 wks
💻 40-person IT outsourcing firm IT services Docs split across Confluence + Jira 94% adoption

📣The agency whose onboarding lived in email

Agency · 35 people

Every new client kicked off with a thread of forwarded emails, a duplicated Drive folder, and a PM reconstructing the checklist from the last project. Onboarding took 18 days, and the ops lead was the bottleneck for all of it.

What we built
Client onboarding went from 18 days to 4. The ops lead stopped being the bottleneck — the pipeline view is now the Monday meeting.

📈The SaaS startup with a due-diligence deadline

SaaS · 22 people

Seed-stage, about to raise Series A. Processes lived in founders' heads and six tools; the data room was a folder of screenshots. Investors would ask how the company runs, and the honest answer was "ask Max".

What we built
Built in 4 weeks, before the raise. The data room was used in due diligence as-is; the board update now assembles itself.

💻The dev shop split between Confluence and Jira

IT services · 40 people

Delivery ran on Jira, knowledge on Confluence, client comms in email — and none of them agreed with each other. PMs spent Friday afternoons assembling status reports by hand.

What we built
94% weekly adoption after 60 days — measured on active editors, not logins. Friday status reports write themselves.
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Details are anonymized and lightly generalized to protect client confidentiality. Happy to walk through specifics on a call.

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